Carousel Group, the operator behind soon-to-launch betting brands SportsBetting.com and RaceBook.com, has brought in Elisabetta Lerbini and Nikos Lagonikas, who have become affiliate and acquisition manager and CRM manager respectively.
Lerbini, a marketing veteran of 10 years, makes the move from international advertising agency ATL where she held the role of client success manager and set up, managed, optimised and reported on affiliate campaigns for the likes of William Hill, Betsson and 888.
Lagonikas is a CRM specialist and joins the Madrid-based firm from William Hill where he was CRM Manager for their largest territory. His role will see him plan, manage and deploy a global, multi-channel strategy for Carousel Group’s SportsBetting.com and RaceBook.com brands.
Daniel Graetzer, Carousel Group CEO, said: “I am delighted to welcome Elisabetta and Nikos to the team at such an exciting time for the business. Both were hand-picked, bring a wealth of experience and will be instrumental in the launch and ongoing success of our brands.”